Passeroo is a pass management platform that lets teams issue, update and track digital passes across Apple Wallet and Google Wallet from one secure workspace.

How does pricing work?

Plans are based on active passes and customer notifications. Start free with up to 1,000 passes and 500 notifications per month, upgrade to Growth at $299/mo for up to 25,000 passes with geofencing and location triggers or contact us for enterprise pricing.

How do customers get their pass?

You share a link via email, SMS, QR code or your website. The customer taps it, previews the pass and adds it to Apple Wallet or Google Wallet in one step. No app download and no account creation.

Do passes work offline?

Yes. Once added to a wallet, passes are stored on the device and display without an internet connection. QR and barcode scanning works offline too. The pass updates the next time the phone connects.

What happens if I exceed my plan limits?

You won't lose access. Additional notifications beyond your monthly limit are charged at $0.01 AUD each. We'll notify you before overage billing begins so there are no surprises.

Is there a contract or lock-in?

No. Starter is free forever, and Growth is month-to-month with no minimum commitment. Enterprise plans are typically annual but we're flexible. You can export your data at any time.

Which wallet platforms do you support?

Apple Wallet and Google Wallet, both supported natively through a single API.

How is customer data handled?

All data is encrypted in transit and at rest. We process data in Australian data centres, comply with the Australian Privacy Act and support GDPR requirements for international customers.

Passeroo™ Wallet Pass Platform

Turn loyalty cards, event tickets, gift cards and memberships into Apple & Google Wallet passes

Send a link. Tap to add. Scan to redeem. Your brand, on their lock screen.

Start for free Coming soon

Apple Wallet & Google Wallet

Stack Shack

Expires

17 Apr

Nearby now

High St · 0.1 mi

20%

off today

Offer

20% Off Your Order

Min. Spend

$20.00

Code

SS20

Valid at

All locations

Push alerts

● Active

SS-20-2026-0218

7:46

Wednesday 15 April

WALLET

now

Stack Shack is nearby

Your 20% off coupon is ready to use. High St · 100m away

Swipe up to open

Apple Wallet · Coupon

hover to see the pass hover to see geo notification

Location alerts Push notifications Apple & Google Wallet Instant updates

See how it works Try the designer

Everything your customers need, right on their lock screen

Location-based offers

Pop up right on their lock screen when they walk past your shop.

Push notifications

Bring them back in with flash sales and "ending soon" reminders.

Instant promo updates

Tweak the deal or extend the expiry on the fly, no need to reissue.

Apple & Google Wallet

Works on both platforms instantly. One link, one tap, done.

Your branding

Add your logo, pick your colours and make the offer completely yours.

Built-in analytics

Track exactly who's downloading, scanning and actually spending.

See how it works Try the designer

How it works

From idea to wallet in minutes

No developer required. No app store submissions. No waiting.

Design your pass

Pick a template for loyalty cards, event tickets, gift cards, coupons or memberships. Customise colours, fields and your logo in minutes.

Share a link, QR or SMS

Send your pass via email, embed a QR code on receipts or push it directly via SMS. One tap adds it to their wallet.

Customer adds to wallet

Works on Apple Wallet and Google Wallet. The pass lives right on their lock screen, ready to scan or show.

Send push notifications

Send updates, reminders and offers directly to their lock screen.

Average setup time: under 10 minutes

Use Cases

One pass platform, five ways to grow

Loyalty, events, memberships, gift cards and promos. Each pass lives on your customer's phone, ready when they are.

Cafes, retail and hospitality

Keep regulars coming back with stamps, points and rewards that update after every purchase.

Give customers a reason to come back after every visit

Conferences, concerts and sport

Speed up entry with scannable tickets, live updates and follow-up offers after the event.

Get guests through the gate faster and bring them back later

Gyms, clubs and associations

Keep member cards handy with renewal reminders, expiry alerts and tier updates on the phone.

Make renewals easier with a card members always have with them

Retail, ecommerce and food

Run limited offers with location triggers so customers see the deal when they are nearby.

Put timely offers on the lock screen when customers are ready to buy

Cafes, retail, bars and salons

Sell branded digital gift cards online. Recipients add them to their wallet in one tap and scan to redeem.

Sell gift cards year round without printing a single plastic card

Learn more

Works alongside your existing app or on its own.

The wallet channel

App friction

5 steps, 5 minutes, and most people bounce.

Wallet flow

Tap. Add.
Scan.

Link to lock screen in seconds. No app, no account, no friction.

Without wallet

The long way round

~5 min

Open the app or app store

~30s

Download & install

~2min

Create an account

~2min

Find the pass or offer

~30s

Scan it

The Passeroo way

Wallet journey

Works with or without an app

~5 sec

Tap the link

~2s

Add to Wallet

~3s

Scan. Done.

Fewer steps → more completions

For your business

Built for the way you work

Whether you run a cafe, gym, retail store or event venue, Passeroo fits straight into your workflow.

Cafes & Coffee Shops

Turn regulars into repeat customers with digital stamp cards, sell gift cards year round and run promo offers that hit the lock screen when they walk past.

Retail & Ecommerce

Drive repeat purchases with loyalty points, sell gift cards online, reward VIP members and push timely offers to nearby shoppers.

Gyms & Fitness

Issue membership cards that update tiers automatically, reward class attendance with loyalty stamps and sell gift cards for personal training sessions.

Restaurants

Reward regulars with a digital loyalty card, sell gift vouchers for date nights and push weeknight specials to diners nearby.

Bars & Nightlife

Run a drinks loyalty program, sell gift cards for mates, issue event tickets for live music nights and push happy hour deals straight to the lock screen.

Events & Festivals

Issue scannable tickets that update in real time, send gate reminders and follow up with promo offers after the event.

See all business types

Platform

Everything you need to launch and manage wallet passes

Visual pass designer with no code required

Pick a template, add your branding and publish. Loyalty cards, tickets, gift cards, coupons and memberships, all without touching code.

Flexible issuance

Deliver passes via link, QR code, email or SMS. Customers add them with a single tap.

Real-time pass updates

Update balances, event details or expiry dates and every installed pass refreshes automatically.

Push and location notifications

Send lock-screen alerts and location-based reminders when customers are nearby.

Analytics and redemption tracking

Track installs, scans and redemptions to understand which campaigns drive real-world engagement.

Integrations, API and webhooks

Connect your POS, ecommerce platform or CRM. Growth and Enterprise plans also support custom workflows with API and webhooks.

Real-time analytics

Measure what actually brings customers back

Track every install, scan and redemption. Measure which campaigns bring customers back and which offers actually convert.

+18%

vs last wk

14,280

Pass installs

+11%

vs last wk

3,841

Coupon scans

+29%

vs last wk

940

Redemptions

+7%

vs last wk

24.5%

Redemption rate

Pass Performance

Last 7 days · All passes

Mon

Tue

Wed

Thu

Fri

Sat

Sun

Pass installs · last 7 days

14,280

Installs

24.5%

Redemption

$11,420

Est. revenue

Pricing

Simple, transparent pricing

Start free, prove the channel and upgrade when you need more scale.

Starter

$0 /mo

Create and distribute wallet passes for free.

Up to 500 active passes
QR landing page for distribution
Unlimited email pass delivery
SMS delivery with pay as you go rates from $0.08 per message
Transactional push always free
500 marketing notifications/mo
Email support

Get started free Coming soon

Pro

$79 /mo

More passes, API access and white-label branding for growing businesses.

Up to 5,000 active passes
Everything in Starter, plus:
2,000 marketing notifications/mo
REST API + webhooks
White-label passes (no Passeroo branding)
Up to 2 team members
Priority email support

Start with Pro Coming soon

Growth

$299 /mo

Connect Square or Lightspeed so loyalty runs itself and passes scale with you.

Up to 25,000 active installed passes
Everything in Pro, plus:
Square & Lightspeed integration
Automated pass delivery
10,000 marketing notifications/mo
Geofence lock screen triggers
Up to 5 team members

Start with Growth Coming soon

Enterprise

Custom

Everything in Growth plus the controls, security and support larger teams need.

Unlimited passes and notifications
All POS integrations included
Multi-location management
SSO / SAML
Audit logs
Role-based access control (RBAC)
Dedicated success manager
Custom SLAs

All prices in AUD

Transactional push notifications are always free. Use them for stamps, rewards and pass updates. Only marketing campaigns count toward your monthly quota.

SMS delivery is charged per message. Carrier rates may apply. Additional marketing notifications beyond plan limits are $0.01 each.

FAQ

Frequently asked questions

Launch your first wallet pass this week

Start free, prove the offer and scale across more locations and customers as you grow.

Get started free Coming soon

Free to start · No card required · Cancel anytime

Turn loyalty cards, event tickets, gift cards and memberships into Apple & Google Wallet passes

Everything your customers need, right on their lock screen

From idea to wallet in minutes

Design your pass

Share a link, QR or SMS

Customer adds to wallet

Send push notifications

One pass platform, five ways to grow

5 steps, 5 minutes, and most people bounce.

Tap. Add.Scan.

Built for the way you work

Cafes & Coffee Shops

Retail & Ecommerce

Gyms & Fitness

Restaurants

Bars & Nightlife

Events & Festivals

Everything you need to launch and manage wallet passes

Visual pass designer with no code required

Flexible issuance

Real-time pass updates

Push and location notifications

Analytics and redemption tracking

Integrations, API and webhooks

Measure what actually brings customers back

Simple, transparent pricing

Starter

Pro

Growth

Enterprise

Frequently asked questions

Launch your first wallet pass this week

Tap. Add.
Scan.